Front Matter Pages i-xii. Pages History of Branding. The Psychology of Names. The Legal Side of Branding. Making Your Brands Work Harder. Commercial Counterfeiting. Developing New Brands. Developing New Brand Names. Creative Execution. Most Read. Or someone new? How Town's goalkeeping situation could play out during January window 8 Body found in search for missing year-old student from near Sudbury 9 Horse dies after being hit by lorry and car on A11 10 Where did we bury it?
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Marketing teams across the world are now more involved than ever making sure that the brand is well represented not just for customers but for employees as well. As the digital world has exploded over the last 30 years, communication across multiple platforms also has increased at a rapid speed. Branding was introduced as a means to keep all messages looking and sounding the same.
Except, of course, on the rear ends of cattle. These are the words from the famous John Murphy , the man who essentially invented branding as we know it today. His philosophy is simple.
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